The Key Role of Video Marketing

“Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.

Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their own video in under an hour.”

Here are the types of videos considered to be the most effective in terms of marketing.

“Explainers” can help educate people about your product and can be used in conjunction with instructions, customer service activities, and a whole other range of applications.

“Interviews” can help to encourage conversation between sides, or showcase a special guest or influencer.

“Product reviews or demonstrations” doing these helps ambassadors trade review and demos for free products while also providing advertising and knowledge to the general public about their product or service being showcased.

“Live Video” is the best chance to get up close and personal with your audience, and it works well on social channels in particular.

Some key statistics provided by hubspot:

  • 97% of marketers claim that videos help customers understand products
  • Over 80% of all traffic will consist of video by 2021.
  • 81 % of businesses are now using video for marketing.
  • Live video will account for 13 % of traffic by 2021.
  • 90% of consumers claim a video will help them make a purchasing decision.

Video is playing a vital role in marketing in today’s society, but what type of video is best for each platform? Here is a list of the top social platforms with the most optimized length video for each. That way you are keeping your audience engaged leaving them feeling the value your information provided them.

  • Instagram: 30 seconds
  • Twitter: 45 seconds
  • Facebook: 1 minute
  • YouTube: 2 minutes

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